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You have heard about Hyaluron Serums. But not like this.You have heard about Hyaluron Serums. But not like this.
3 professional anti-aging serums. Only 7 to 9 ingredients each.
Created by a Master Cosmetician with 30+ years of expertise and 10,000+ real treatments. Simple, safe, effective.
Launching in spring 2026. Independent, founder led, made in Austria.
Skincare how it should be.
If your skincare feels like a burden, you're not the problem. The beauty industry is.
Somewhere along the way, skincare became complicated. More products. More steps. More ingredients. More promises. More celebrities. More influencers. More. More. More.
After 30 years and 10,000+ professional treatments, Claudia, our founder, saw the same pattern: women couldn't find skincare worth trusting.
So she built something different.
For skin that's lived and loved, and ready to shine.
1st Beauty Lab is a professional skincare brand built on 30+ years of expertise. Family owned, independent and founder-led. Founded in 2026. Made in Austria.
Less, but better, is more.
30+ years expertise. 5 years development. Only 7–9 ingredients. 3 serums.
Most brands build formulas by adding more. Another active, another texture agent, another preservative. We started with everything and removed what didn't prove itself on real skin. Five years of formulating, adjusting, and focusing. Until nothing unnecessary remained.
The result: 3 serums with only 7 to 9 ingredients each. Every one earns its place. Nothing else gets in.
Hyaluron Super Facial
High concentration that your skin actually absorbs.
High-dose multi-molecular hyaluronic face serums. 2.5% Hyaluronic Spectrum across 3 molecular weights. Developed for mature skin.
Coming Soon
Hyaluron Super Facial
Hyaluron
Pure
Deep Hydration
Skin that feels plump, comfortable, and hydrated all day. Not just on the surface.
Only 7 ingredients. Nothing else.
Coming Soon
Hyaluron Super Facial
Collagen
Infusion
Firmness & Structure
Helps improve the appearance of firmness and elasticity. The support your skin stops making on its own.
Only 8 ingredients. Nothing else.
Coming Soon
Hyaluron Super Facial
Silk
Niacinamide
Glow & Texture
Refines pores, evens skin tone, strengthens the skin barrier. The glow that looks like great skin.
Only 9 ingredients. Nothing else.
We exclude:
fragrances · essential oils · parabens · silicones · phthalates · mineral oils · PEGs · sulfates · ethanol · microplastics · thickeners · colorants · gluten
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Simple, safe, effective.
The Founder
Created by someone who treated skin professionally for 30+ years.
Dear customers and friends,
Those who know me know I don't settle easily. Especially not when it comes to products I use in my institute or recommend to my clients.
In over 30 years of practice, I have worked with many brands. Some were good. But I often wished there was something truly reduced to the essentials. No unnecessary additives, no fragrances, no compromises on quality.
Five years ago, I began developing my own skincare line. Not from a marketing idea, but originally for the daily work in my treatments, for my clients, for you. From the desire to create skincare that reliably and efficiently supports, is well tolerated, and makes sense long term.
A lot was tested, adjusted, and discarded again. Development takes time, especially when you want to do it right. I spent five years removing one unnecessary ingredient after another. But the fewer the ingredients, the more care the formulation requires.
Many of you already know our Hyaluron Super Facial from our treatments. Over time, more and more of you wanted to use these serums at home as well. That is how 1st Beauty Lab Hyaluron Super Facial was born. A skincare line of 3 serums.
It has recently become available at our SPA, and many are already using it daily for their skincare at home.
Now we are taking the next step: Soon our skincare line will also be available online, so you can reorder easily and conveniently at any time.
You can find a first look here: www.firstbeautylab.com
I am very much looking forward to sharing this next step with you soon.
Warmly,
Claudia Vanicek-Wixinger
Owner & Founder, 1st Beauty Lab
What her spa clients say
(Reviews from clients of 1st Beauty SPA in Vienna, the institute of our founder Claudia Vanicek-Wixinger.)
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Airless Precision Dispenser
The dispenser is part of the formula.
Most skincare packaging is an afterthought. Ours is an integrated system. Designed to protect the formula's purity and potency from oxidation and contamination. That's why we don't need aggressive preservatives.
Airless Technology
No air contact means no oxidation, no contamination, fewer preservatives needed.
Double UV Protection
Opaque shell and UV-blocking components keep your serum at full potency.
Twist-Lock System
No loose caps. One smooth twist. Travel-friendly at 50ml cabin size.
Precision Pump
150 pumps per bottle. Consistent dose every time. No guessing, no waste.
Built for Refills
The outer shell stays. The inner cartridge replaces. Less waste, same precision.
Formula Protection
Sealed cartridge eliminates backflow and micro-contamination from daily use.
The Science
2.5% Targeted Hyaluronic Spectrum
During 5 years of development, we tested formulations with up to 14 different molecular weights and selected the 3 that delivered the best absorption across skin layers.
The concentration matters too. Higher than 2.5% created sticky residue without additional absorption. Lower doesn't deliver enough. We found the sweet spot that your skin actually can absorb, not what looks impressive on a label.
“Your skin has more than one layer. Your skincare should respect that.”
— Claudia Vanicek-Wixinger, Founder & Formulator
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