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Hyaluron Super Facial HYALURON PURE Anti-Aging Hyaluron face serum, 50ml

★★★★★5.0 (13 reviews)

“Hyaluron Pure is my go to. Only 7 clean ingredients. My skin drinks it up.” - Nina L.

High-dose deep hydration that your skin can actually absorb.

  • 2.5% hyaluronic acid across 3 molecular weights for deep, layered hydration
  • Only 7 pure ingredients, formulated without fragrance, fillers, or microplastics
  • Light on the skin, absorbs fast, non-sticky, no pilling under make-up
1 × HYALURON PURE 50ml · 30 day satisfaction guarantee · free shipping from 2 Serums
  • Shippingnext business day
  • DeliveryAT 1-2 · DE 3-5 business days
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All prices incl. VAT

A routine so simple you'll actually keep it. Just 2 minutes every morning, first visible results in as little as 7 days. Best results with morning and evening application.

  • Skin feels plump and comfortable all day
  • Vegan formula, the purest of our three serums
  • Hydrates at three skin levels
  • Light on the skin, absorbs fast, non-sticky, no pilling under make-up
  • High-dose and suitable for sensitive skin
  • Only 7 pure ingredients in an airless, UV-protected dispenser
Claudia Vanicek-Wixinger

Created by an expert who treated skin for 30+ years. Claudia Vanicek-Wixinger - Master Cosmetologist

Tested and made

Dermatologically tested for sensitive skinIndependently quality confirmedMade in Austria, EU safety assessed

FORMULATED WITHOUT

Fragrance & Oils · Strong PreservativesSynthetic Fillers · MicroplasticsCommon Irritants · Drying Alcohols

Product description

Ideal for skin over 35. Absorbs beautifully. Skin feels plump and comfortable all day.

2.5% targeted Hyaluronic Spectrum across 3 molecular weights. Only 7 pure ingredients. Airless UV-Protected Precision Dispenser.

What it does

Our pure hydration serum, ideal for skin over 35 that feels tight, dry or thirsty, and our recommendation for dehydrated or sensitive skin. The 2.5% targeted Hyaluronic Spectrum works at three depths in one application: high molecular weight forms a protective moisture film, medium hydrates the middle layers, low reaches deeper for lasting plumpness. Glycerin draws water into the skin without stickiness. The only one of our three serums that is fully vegan.

The dispenser

With only 7 ingredients there is nowhere for irritants to hide. A minimal preservative system is possible because the airless UV-protected dispenser keeps air, light and fingers away from the formula. Every pump delivers a precise dose, and the inner cartridge is designed to be replaced.

How to use

Every morning as your base routine, and in the evening too for more intensive care. Apply 2-3 pumps to clean, slightly damp skin, 4-5 if you include neck and décolleté, and press it in lightly. After about 60 seconds, follow with your cream; in the morning, finish with SPF. Using it with SILK NIACINAMIDE? HYALURON PURE goes first, let it absorb for about 60 seconds.

How long it lasts

One 50ml bottle gives about 150 pumps and lasts 5 to 10 weeks once every morning, about half as long morning and evening. Skin feels more comfortable and less tight in the first week; four weeks of consistent daily use is the window in which the result becomes visible.

Who stands behind it

1st Beauty Lab is independent, family owned and founder led. Founded in Vienna by Claudia, a Master Cosmetician with over 30 years of experience, and her partner Sebastian. Every decision about the formulas stays with the people who stand behind the serums. All products are developed and made in Austria.

The Refill Circle

Built for refills: €70 per refill, shipping included, delivered monthly for 12 months. Good for the planet, good for your skin. Coming soon - learn more

Mix Your Routine

3 targeted serums, even better as duos. Combine two serums in a bundle at a better price.

Hyaluron Super Facial

High-Dose Multi-Molecular Anti-Aging Face Serums. Pure actives. Clean formula. Formulated without common irritants.

2.5% Targeted Hyaluronic Spectrum

3 Targeted Molecular Weights

Surface Plump

High Molecular Weight

Visible surface results. Large molecules form a hydrating film on the skin surface, locking in moisture and creating a visible plumping effect.

Barrier Restore

Medium Molecular Weight

Targets the mid-dermis. Strengthens the skin barrier, reduces moisture loss, and creates a foundation of balanced, resilient hydration throughout the day.

Deep Hydration

Low Molecular Weight

Penetrates deepest skin layers. Small molecules reach where others can't, delivering hydration from within and supporting long-term collagen production.

Hyaluron Super Facial - HYALURON PURE

Only 7 clean Ingredients

The 3 main active ingredients in HYALURON PURE

Hyaluronic Acid

Sodium Hyaluronate

The foundation of every formula. Our 2.5% targeted Hyaluronic Spectrum uses three precisely selected molecular weights - tested from a pool of 14 during five years of development. High molecular weight forms a protective moisture film at the surface. Medium penetrates the mid-layers. Low reaches deeper, for lasting plump and smoothness.

Holds up to 1,000x its weight in water for lasting, multi-depth hydration.

Learn more

Vitamin E

Tocopherol

A serum is only as good as what remains of it on day 60. Tocopherol is natural Vitamin E - a fat-soluble antioxidant that protects the formula and the skin from oxidative stress, protects the Hyaluronic Acid from breaking down, and ensures the formula stays potent from first pump to last.

Protects the formula and the skin from oxidative stress (antioxidant), keeping active ingredients stable and effective.

Learn more

Glycerin

Glycerin

One of the most well-studied humectants in dermatology. Glycerin draws water from the environment and locks it into the skin - extending and deepening the hydration that every formula in the line is built around. It also strengthens the skin's natural moisture barrier, so results last beyond the moment of application.

Strengthens the skin's moisture barrier and keeps it soft without stickiness.

Learn more

Hyaluronic Acid

Sodium Hyaluronate

The foundation of every formula. Our 2.5% targeted Hyaluronic Spectrum uses three precisely selected molecular weights - tested from a pool of 14 during five years of development. High molecular weight forms a protective moisture film at the surface. Medium penetrates the mid-layers. Low reaches deeper, for lasting plump and smoothness.

Holds up to 1,000x its weight in water for lasting, multi-depth hydration.

Learn more

Vitamin E

Tocopherol

A serum is only as good as what remains of it on day 60. Tocopherol is natural Vitamin E - a fat-soluble antioxidant that protects the formula and the skin from oxidative stress, protects the Hyaluronic Acid from breaking down, and ensures the formula stays potent from first pump to last.

Protects the formula and the skin from oxidative stress (antioxidant), keeping active ingredients stable and effective.

Learn more

Glycerin

Glycerin

One of the most well-studied humectants in dermatology. Glycerin draws water from the environment and locks it into the skin - extending and deepening the hydration that every formula in the line is built around. It also strengthens the skin's natural moisture barrier, so results last beyond the moment of application.

Strengthens the skin's moisture barrier and keeps it soft without stickiness.

Learn more

Full INCI List

Ingredients are listed in descending order of concentration, as required by EU cosmetics regulation (EC) No 1223/2009. The higher an ingredient appears, the more of it the formula contains.

INCIIngredientBenefit
AquaWaterEnsures every active reaches your skin in its purest, most effective form.
Propylene GlycolPropylene GlycolKeeps actives stable and potent from the first pump to the last.
Sodium HyaluronateHyaluronic AcidHolds up to 1,000x its weight in water for lasting, multi-depth hydration.
TocopherolVitamin EProtects the formula and the skin from oxidative stress (antioxidant), keeping active ingredients stable and effective.
Ethylhexyl­glycerinEthylhexylglycerinSupports a preservation system with minimal preservatives needed.
Phenoxy­ethanolPhenoxyethanolEnsures consistent safety and quality from first use to last.
GlycerinGlycerinStrengthens the skin's moisture barrier and keeps it soft without stickiness.

Formulation Architecture

Why it works. And why it's different.

Every ingredient is active in your skin, delivers the active deeper, or protects it until it arrives. If it doesn't do one of those three things, it's not in the formula.

Many skincare products have 30 or more ingredients. A handful do the work. The rest are fillers, fragrance, texture agents, thickeners, colorants - ingredients that serve the brand, not your skin.

Each ingredient maps to one of three roles: the active that cares for your skin, the delivery system that delivers it, or the preservation system that keeps the formula stable and potent.

The airless dispenser is part of that architecture - it eliminates air and light exposure, which is why we can protect the formula with fewer preservatives, not more.

The Active System

The ingredient that does the work. Sodium Hyaluronate at three molecular weights hydrates at three depths. Collagen supports visible firmness. Silk proteins form a breathable shield. Niacinamide strengthens the barrier. Each serum carries only the actives it needs.

Full ingredient list

The Delivery System

An active alone is a promise. It needs a carrier to reach the cells that need it. Propylene Glycol carries HA and Collagen. Pentylene Glycol carries Silk and Niacinamide. Different payloads, different carriers. Same principle: nothing arrives without a vehicle.

Full ingredient list

The Preservation System

Actives need protection from air, light, and microorganisms. Phenoxyethanol and Ethylhexylglycerin form a paraben-free preservation system across all three serums. Silk Niacinamide adds Sodium Benzoate for its richer protein profile. The airless dispenser seals the system - no air, no light, no contamination.

Full ingredient list
Claudia Vanicek-Wixinger, Master Cosmetician

The Co-Founder

Created by an expert who treated skin professionally for 30+ years.

Hello, my name is Claudia Vanicek-Wixinger. I am a Master Cosmetician and certified cosmetics formulator. For more than 30 years I have treated skin professionally every day. I worked with many brands. Some were good. But I always wished for something truly reduced to the essentials. So I formulated my own. My clients asked to take them home. That became 1st Beauty Lab.

Warmly, Claudia Vanicek-Wixinger Co-Founder & Formulator, 1st Beauty Lab

Discover our story

Frequently Asked

Have Questions?

Product

HYALURON PURE is our pure hydration serum, ideal for skin over 35. Choose it if your skin feels tight, dry or thirsty, or if it is dehydrated or sensitive. It absorbs beautifully and leaves skin feeling plump and comfortable all day. It is also the only one of our three serums that is fully vegan, so if vegan ingredients matter to you, HYALURON PURE is your serum.

HYALURON PURE contains a 2.5% targeted Hyaluronic Spectrum in three molecular weights, all working in one application. High molecular weight forms a protective moisture film on the surface. Medium molecular weight hydrates the middle layers. Low molecular weight reaches deeper for lasting plumpness. Glycerin works alongside it, drawing water into the skin and keeping the surface soft without stickiness. Why 2.5%? Above that threshold, excess hyaluronic acid sits on the skin as a sticky residue without additional benefit.

Aqua, Propylene Glycol, Sodium Hyaluronate, Tocopherol, Ethylhexylglycerin, Phenoxyethanol and Glycerin. Sodium Hyaluronate and Glycerin do the hydrating. Propylene Glycol carries the actives into the skin and keeps the texture lightweight. Tocopherol (vitamin E) protects both skin and formula from oxidation. Ethylhexylglycerin and Phenoxyethanol form a minimal preservative system, possible because the airless UV-protected dispenser keeps air and light out. HYALURON PURE is formulated without fragrance, oils, drying alcohols and common irritants.

Yes. HYALURON PURE is our recommendation for dehydrated or sensitive skin. With only 7 ingredients there is nowhere for irritants to hide, and it is formulated without fragrance, drying alcohols and common irritants. Each of our formulas was independently patch tested by a licensed dermatologist with 30 adult volunteers, and zero irritation or allergic reactions were recorded. If you have a diagnosed skin condition, please ask your dermatologist first.

All three options contain the same HYALURON PURE in 50 ml bottles. One bottle gives about 150 pumps and lasts 5-10 weeks in the base routine of one application every morning, depending on whether you include neck and décolleté; used morning and evening, about half as long. If you are still getting to know the serum, start with one bottle. If you already know it suits your skin, the 2 Serum Set covers about 10-20 weeks and the 3 Serum Set about 15-30 weeks in the base routine, at a better price per serum. Both sets ship free, as shipping is free from 2 Serums.

Yes. All three serums are compatible with retinol, vitamin C, and most active skincare routines. With retinol: apply the serum first, let it absorb, then apply retinol. The hydration layer helps buffer potential irritation. With vitamin C: apply vitamin C first (it has a lower pH and should go on freshly cleansed skin), then the serum. With prescription tretinoin: follow your dermatologist's routine instructions. Our serums are compatible, but prescribed regimens take priority.

Yes, for most skin. Our serums are actives, not occlusives. They deliver hydration into the skin. A moisturizer seals it in. Apply the serum first, let it absorb for about 60 seconds, then follow with your cream. In the morning, always finish with SPF. If your skin is oily or you prefer a lighter routine, HYALURON PURE can sometimes function as a standalone step in warmer months. Assess your skin's response.

Order & Shipping

Austria: €3.90 flat rate. Germany: €5.90 flat rate. All other EU countries: €9.90 flat rate. Free shipping from 2 Serums, automatically applied at checkout, to all markets. All Sets and Duos qualify for free shipping. Pickup at Börsegasse 12, 1010 Vienna, is also available at no charge, from the next business day, by appointment. Please contact us at /contact to arrange a time.

Orders are dispatched from Vienna the next business day. After dispatch, delivery takes 1-2 business days within Austria and 3-5 business days to Germany and all other EU countries.

We ship to all EU member states. The only country we do not ship to is Switzerland, due to customs complexity outside the EU. We do not ship outside of the EU. Your checkout will confirm your shipping zone automatically.

If you are not satisfied with your serum within 30 days of receiving it, we will refund the full purchase price. No minimum content requirement. The guarantee applies also to opened products. It applies to the first order of new customers purchasing individual serums (not Sets or Duos). To initiate a return, email or ask our chatbot here on the website with your order number. We process the refund within 14 days of receiving the product back.

Visa, Mastercard, American Express, Maestro, Klarna, EPS, Apple Pay, Google Pay, and Shop Pay, plus further local payment methods depending on your country (such as Bancontact, MB WAY, and MobilePay). All payments are processed securely. We do not store your payment details.

You will receive a shipping confirmation email with a tracking number as soon as your order leaves our warehouse. Use the link in that email to follow your delivery in real time.

Not currently. Our smallest format is 50ml, which delivers approximately 150 pumps and lasts 5 to 10 weeks in the base routine of one application every morning. We think that is long enough to genuinely evaluate the serum, and we back it with a 30-day satisfaction guarantee on the first order of new customers. A discovery format is something we are considering for a future phase.

What our customers say

1st Beauty Lab Airless Dispenser

Airless Precision Dispenser

The dispenser is part of the formula.

The dispenser was developed as part of the formula, not selected after. Airless cartridge, light-blocking shell, twist-lock closure, calibrated precision pump. Every element keeps the actives stable from the moment they are filled until the moment they reach your skin. That is why our preservation system can stay minimal.

Airless Technology

No air contact means no oxidation, no contamination, fewer preservatives needed. The sealed cartridge keeps the serum stable from first use to last and protects the actives right up until the moment they reach your skin.

Dual UV Protection

The opaque outer shell and light-blocking inner cartridge preserve full potency. Light degrades active ingredients over time. The two-layer construction of shell and cartridge keeps that risk out of the formula across the entire life of the bottle.

Twist-Lock System

No loose caps. A gentle twist opens and closes. Travel-friendly at 50ml cabin size. The closure stays attached to the dispenser, cannot get lost, and reliably prevents the serum from leaking or dripping inside your bag.

Precision Pump

Around 150 pumps per bottle. Consistent dose every time. No guessing, no waste. From the first press to the last, the pump delivers exactly the amount the formula is calibrated for. No drips, no sticking, no adjustments needed.

Built for Refills

The outer shell stays. The inner cartridge is designed to be replaced; refills come with the Refill Circle, coming soon. Less waste, same precision. A system designed for longevity, making the refill the rule rather than the exception.

Formula Protection

The sealed cartridge prevents backflow and micro-contamination from daily use. What leaves the pump stays out. So the formula remains as clean on day 60 as it was on the day it was filled, even with repeated finger contact.

The Science

2.5% Targeted Hyaluronic Spectrum

During 5 years of development, we tested formulations with up to 14 different molecular weights and selected the 3 that delivered the best absorption across skin layers.

The concentration matters too. Higher than 2.5% created sticky residue without additional absorption. Lower doesn't deliver enough. We found the sweet spot that your skin actually can absorb, not what looks impressive on a label.

Your skin has more than one layer. Your skincare should respect that.

- Claudia Vanicek-Wixinger, Master Cosmetician & Formulator
Hyaluronic Spectrum Visualization
1st Beauty Lab

For skin that is lived, loved and ready to shine.

1st Beauty Lab professional skincare. Independent and founder-led. Founded in 2026. Made in Austria.

Less, but better, is more.

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