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The price reflects what it costs to do this properly, with ingredients of the highest quality and a system built around protecting them. Five years of formulation development. Independent dermatological testing and quality control. A 2.5% targeted Hyaluronic Spectrum developed and refined across 1,000+ real treatments. And a dispenser engineered to protect the formula from the moment it is filled to the moment it reaches your skin. The airless pump eliminates all contact between the serum and outside air: no oxidation, no contamination, no degradation. UV-blocking materials shield the active ingredients from light damage that breaks down performance over time. This is why our formulas need minimal preservatives: the packaging does the protective work. Most skincare bottles compromise the formula a little more with every use. Ours does not. At €96 for 50ml, we sit between pharmacy and clinical pricing. That is intentional. Professional-grade formulation without the clinical price tag. And if it does not work for your skin, the 30-day satisfaction guarantee means the risk is ours, not yours.

Two people. Claudia Vanicek-Wixinger is the founder and formulator. She is a Master Cosmetician and Certified Cosmetics Formulator with 30+ years of professional expertise and 10,000+ real treatments. She developed and tested every formula. Sebastian Olesko is the co-founder, with 30+ years in brand, marketing, and sales.

Claudia holds the Austrian Meisterprüfung in cosmetology and is a Certified Cosmetics Formulator, registered and licensed with the Austrian Economic Chamber. She has 30+ years of professional skincare expertise and has performed over 10,000 treatments at her own skincare institute in Vienna. She developed and tested every 1st Beauty Lab formula herself, in her treatment room, on real clients.

Radical transparency. We use only 7–9 ingredients per serum, publish every INCI with a clear explanation, and never hide behind proprietary blends. No fragrance, no fillers — just what your skin actually needs.

We use airless pump dispensers that protect the formula and are refillable. Our packaging is minimal by design — no unnecessary boxes or inserts. We ship plastic-free within Austria.

Developed, formulated, and made in Austria, with trusted manufacturing partners. The base of every serum is Austrian spring water. Active ingredients are sourced from Europe and Asia, where quality standards in skincare actives are among the highest in the world.

All 1st Beauty Lab products are cruelty-free. No animal testing, ever. EU cosmetics regulation prohibits it, and we go beyond compliance. On vegan: HYALURON PURE is fully vegan. SILK NIACINAMIDE contains Hydrolyzed Silk derived from Bombyx mori silkworms. COLLAGEN INFUSION contains marine-sourced collagen peptides. We are transparent about this. If vegan certification matters to you, HYALURON PURE is your serum.

Yes. Each formula has been dermatologically patch tested on adult volunteers by an independent dermatologist, following the Declaration of Helsinki protocol. Zero irritation or allergic reactions were recorded across all three serums. Each formula has also undergone independent stability testing and holds a complete Product Information File as required by EU Cosmetics Regulation EC 1223/2009.

The serums existed before the brand did. For years, Claudia used her own formulas in professional treatments at her institute in Vienna. Clients kept asking to take them home. The same clients, the same question, across months and years. That demand became 1st Beauty Lab. The brand was not built on a market gap analysis. It was built on a waiting list that already existed.

No. 1st Beauty Lab GmbH is 100% founder-owned and independent. No corporate parent, no outside investors, no VC backing. Every decision is made by two founders who answer directly to their customers.

Because the products were finally ready. Claudia spent five years developing and refining them in her treatment room before a single bottle went on sale. The brand did not come first. The product did. 2025 is when the full legal testing and certification process was complete, in 2026 we were fully ready to go to market.

By two founders. No committees, no approval layers, no agency briefings. Claudia makes formulation decisions. Sebastian makes brand and business decisions. When something needs changing, it changes. When a customer reports something, we hear it directly. That is the structural advantage of staying small and independent, and we intend to keep it that way.